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The Startup Action Blog

By Melinda Elmborg

Former VC @Daphni. Now startup advisor and founder at Startup Action. Writing how-to-guides to help startups succeed.

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I’ve created a pitch deck template that gets you into more investor meetings. I share the best slides so YOU can stand out in the pile of decks that investors receive.

This deck template is a teaser that you send out to investors to introduce yourself or ahead of a scheduled meeting. The number 1 goal for this deck is that you tease the investors so they become interested and want to meet you.

I started my career in the VC world -  an amazing job where you get to meet hundreds of startup founders.

When I was a young and ambitious venture capitalist in a French VC fund, my goal was to find a startups...

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As you build your startup, your journey will go through 4 major stages: from Discover to Adapt to Transition to Accelerate.

Each of them has its own framework, opportunities, and challenges. And it is required to follow these stages...

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Are your sales coming too slowly? Maybe you’re spending some money on Marketing, just to realize that you are not getting a return on your..

If your startup is gonna have any chance of survival, you HAVE to grow. There is no way...

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I did a survey this summer: I asked the founders what they want help with for their startup. I created a long list of options..

There was actually a tie for what they requested most! It came as no surprise that “How to generate traffic with inbound marketing” was at the..

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As a compact team of two or three founders, it’s easy to stay organized… But when you’re doing well the..

Suddenly you’re managing a team of 5! Keeping track of everything, such as projects, tasks..

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For many years I have been obsessing about startups and especially their management of metrics and KPIs.

Just check my Medium profile and you’ll see :) It has led me to understand that knowing which KPIs to ..

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For many years I have been obsessing about startups and especially their management of metrics and KPIs.

Just check my Medium profile and you’ll see :) It has led me to understand that knowing which KPIs to

Read more..

KPIs became widely known to business managers in the ’90s when Norton and Kalpan..

Key Performance Indicators (KPIs), sometimes just called metrics, have since then been applied to..

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Are you running a SaaS startup? Maybe you run a consumer subscription service. Whatever the case may be, this guide is for you! You will learn about a subscription startup’s ultimate metrics, and see how this type of startup up is broken

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Some of the world’s biggest startups include marketplaces such as Airbnb, Didi Chuxing, and Grab. It’s a sure thing that they would never have reached their gigantic size unless they knew how to get each metric to grow!

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A few of the many startups have succeeded and really changed the world as we know it.

We often refer to them as unicorns, because they are so very rare (not nonexistent though, as real..

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AB-testing is something that you’ve probably heard of before, but as a quick recap so we are all on..

AB-testing, also called split testing, is a way of testing ideas of improvement..

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This template contains your online marketplace's ultimate metrics that drive your company’s growth.

Download the Google Sheet that you can implement in a couple of minutes!

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You often hear about the magic hacks that made today’s startups huge, and maybe you even admired how lucky they were.

Well, what if I said that it was not at all about luck but rather a rigorous method that you also can learn? Yes, I’m talking about growth hacking!

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I’m a huge fan of startups analyzing quantitative data but I must admit that qualitative research is also incredibly important to understand your market.

Particularly, it’s important in the early stages of your business when you have low traffic and a small user group. 

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As you build your startup, your journey will go through 4 major stages: from Discover to Adapt to Transition to Accelerate.

Each of them has its own framework, opportunities, and challenges..

Read more..

It seems like we’ve found the secret sauce to grow for early-stage startups.

The result of our thesis can be seen in the title, and it is supported by a correlation of 80%, so fairly strong!

Read more..

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Do you have a question about Startup Action? Don't hesitate to reach out directly to Melinda!

melinda@startupaction.co

+33 6 61 48 48 22

About the Author: 

Melinda Elmborg was a Venture Capital Investor at the French VC firm Daphni. To help founders build, grow and raise capital to their startups, she switched careers to become a startup coach. In 2018, she started Startup Action. 

Based on her learnings, she has developed The Startup Action Framework that guides startups from launch to exponential growth.

So far, over 400 founders have already joined one of her workshops and thousands of founders have taken advantage of her templates and guides to succeed with their startup.

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